2014 | SET DESIGN | SPACE | INTERIOR DESIGN | SCENOGRAPHY
NIKE | Fa-Ho14
Client: Nike Sportswear
Location: Science Museum, Tokyo [ JP ]
Photo credits: Nike, Inc.
Global creative direction for the media event installation and scenography to present the Nike Sportswear’s Fall and Holliday 2014 collections
Creation of a bold subdivision concept of the space to define clearly the Fall and Holliday footwear and apparel lines.
On one side, the Fall collection is presented in a dark anthracite environment inspired by concrete and urban environments, with an horizontal visual language to create the shelves and display elements to present the products.
The horizontal lines reminds Nike’s lunar geometry which was used for the first time on the iconic Air Max 1 product.
On the other side, the holliday collection is presented in full white with a vertical visual language inspired by stalactites and stalagmites which results in either standing or suspended display elements to present Nike’s sneaker boot and apparel collections.
The space executions were executed in different countries around the world. The example here shows the execution in the Science museum in Tokyo (JP) and was done in collaboration with Hakuten ( communication and design company based in Tokyo ).