2012 | FOOTWEAR | DEVELOPMENT | COLOURS & MATERIALS
NIKE SNOWBOARDING | Zoom Ites
Client: Nike Snowboarding
Location: Beaverton, OR [ USA ]
Material: Rubber, EVA, Fabric, Synthetic leather
Photo credits: Nike, Inc. – Arro studio
We worked closely with the Nike Innovation Kitchen and Nike Snowboarding athlete Gigi Ruf to create the Nike Zoom Ites, the next generation in boot innovation.
The Nike Zoom Ites is a versatile boot that riders can tailor to suit their snowboarding preference. The boot features customizable inserts that give riders the ability to choose from three levels of flex : flexible,medium or stiff ,to suit all types of weather terrain and mountain conditions.
Additional technology in the Nike Zoom Ites boot includes an ultra-strong Nike Flywire cuff
which holds riders’ heels in place allowing themto carve on their edges with confidence. Nike Free-inspired grooves on the outsole enhance boardfeel. Nike Flywire is incorporated into an inner lacing harness delivering strong heel hold with added flexibility as compared to a traditional inner lacing harness. The boot also features a siped forefoot giving added flexibility to the area and delivering maximum boardfeel.
The Nike Zoom Ites pays homage to Nike’s running heritage with two unique colorways: black/volt and white/ultramarine-infrared
inspired by the original Nike Air 180 running shoe. The yellow element on the outsole is a nod toward the wrap-around airbags found on the original Nike Air 180.