2017-20// | RETAIL DESIGN | INTERIOR DESIGN | ART DIRECTION | GLOBAL DESIGN | IDENTITY | LOGOTYPE
Client: Olympe International Development
Location: Casablanca [ MAR ]
Materials: Steel, wood and concrete.
Photo credits: Arro Studio
SPORT RETAIL CONCEPT
Upon request from Hicham El Guerrouj (two times Olympic champion, world champion and owner of the long-distance race world record), Arro Studio developped an architectural concept, the graphic identity and the naming for Olympe, a new sport retail group based in Morocco.
This partnership, established since 2016, takes its formal identity from the athletic universe. Many months were needed to develop the different elements composing the project : displays, backwalls, cashdesk, fitting room, window displays, accessories etc.
All included, over a hundred fixtures were designed to be able to answer the various needs. Combinable, adaptable and modulable, everything is adjustable to the different retail spaces and corner shops.